ATIS/
CREATING NEXT GENERATION BRANDS

A lifestyle brand with a conscience

A start-up offering the next generation of salad bars, Atis is a lifestyle brand with a conscience. Catering to today’s thoughtful, healthy and sustainably responsible customer, they offer a modern way of eating; creating seasonal, vegetable-forward, chef-curated bowls packed with carefully sourced greens and grains. The studio was approached to create a brand world that reflects those strong values and pioneers in the category whilst reflecting the common values of a growing global community.

Afroditi and the team created a brand identity that is bold and unapologetic in the scene of quick service restaurants. The visual language is clean and confident with strong contemporary typography and the tone of voice questions the customer, evoking the seasonal ingredients from the chef’s perspective. The studio created the brand logo and icon with a contrasting colour palette that includes a dark navy and pale yellow, considering each customer touch point with in his context and purpose of the space.

SCOPE OF WORK: BRANDING
LOCATION: LONDON
YEAR: 2019