“I set myself the same challenge each time...Designing the true category-definer.
It takes guts to challenge the status quo, but this is what we do best. I want to turn spaces into three-dimensional stories infused with meaning, innovation and timeless value.”
LONDON’S MOST INFLUENTIAL PEOPLE
EVENING STANDARD PROGRESS 1000, 2017
“Greek-born, London-based Afroditi Krassa is the visionary behind some of London’s key hospitality venues including Curzon Cinemas, Dishoom, itsu and Heston Blumenthal’s The Perfectionists’ Café.
She has a knack for eclectic, über-atmospheric spaces and never fails to bring out the personality of every project she undertakes. Bala Baya, Krassa’s first co-owned restaurant, sits under the arches in Southwark and is a bold and confident reflection of modern Tel Avivian living. With a background in product design, it’s also worth checking out AKollection, her signature series of mirrors, lights and tiles.”
WHAT MAKES AFRODITI DIFFERENT
Afroditi was founded in 2002 in an old garage in South London. Founder and product designer Afroditi Krassa brought a radically new approach to hospitality design that led to the creation of some of London’s most iconic projects. From itsu to Dishoom, the holistic and conceptually driven approach resulted in brands that defined their category.
Two decades, 150 projects & 40 design awards later, the studio has spread across 3 continents working with governments, masterplanners, developers, hotel groups, renowned chefs and mixologists to reimagine the way we consume hospitality experiences.
GASTRONAUTS
Afroditi works exclusively in hospitality. The studio creates, designs and owns hospitality brands; our founder is a global leading voice of the industry, passionately shaping visions of the future for the world’s largest developers.
CATEGORY-DEFINING
Afroditi’s brands define their category. The studio’s proprietary design process delivers sensorially cohesive experiences that stand the test of time.
ONE OF A KIND
Each project is an impeccably crafted, unique universe.
100 MOST INFLUENTIAL WOMEN IN HOSPITALITY
CODE HOSPITALITY, 2018 & 2019
“LONDON’S HOTTEST INTERIOR DESIGNER”
LUXURY LONDON, 2019
“EVERYTHING SHE TOUCHES TURNS TO GOLD”
MAISON X, 2017
“MOST PROMINENT DESIGNER OF HER GENERATION”
COOLHUNTING, 2015
“THE RISING STAR OF HOSPITALITY DESIGN”
WALLPAPER*, 2014
DESIGNER OF THE YEAR
ELLE DECORATION DESIGN AWARDS, 2010
“Collaborations, indeed relationships generally, are built on trust. There is no one who reminds me of this sentiment more than Afroditi Krassa. I trust her vision, I trust in her talent and, crucially, I trust her ability to break new ground and deliver that which pushes us to see and think differently.
I first met Affie, as I call her, in 2004. She had approached me with an intriguing and unusual handwritten letter; a rarity, even then. It was my first taste of her original style and I felt compelled to meet her. Forgoing pen and paper, I gave her a call and the next morning she came to my office – passionate, dynamic and determined to change the world. It would be the start of a lifelong partnership.
Our early relationship was forged developing itsu. Afroditi conceived its unique world, crafted the design and became creative director. Today she still acts as brand guardian, ferociously driven to ensure its continued relevance in a changing world. Years later and my trust in her point of view has never faltered."
Founder, Pret A Manger & itsu
ZERO TO HERO
NAMING
STRATEGY
BRAND DESIGN
INTERIOR DESIGN
INTERIOR ARCHITECTURE
PRODUCT DESIGN
F&B DEVELOPMENT
OS&E
UNIFORM DESIGN
CREATIVE DIRECTION
ART CURATION
MUSIC CURATION
SCENT DESIGN
OUR COMMUNITY
Dare to design, the world’s best restaurants, for global icons in breathtaking locations?
If that’s a yes, then join us! We are growing our community of creators and makers.
Find out more here.
CLIENTS
Over 150 restaurants, bars, hotels and cinemas across 3 continents
AWARDS
Over 40 creative award wins and nominations
